Our Philosophy
Have it All:
Effective, Elegant, and Ethical Oral Health Solutions
Whiten your teeth up to 8 shades with 10 peroxide-free, at-home, treatments. The formula targets both surface stains and deeper discoloration, while the remineralizing serum protects enamel and reduces sensitivity. Custom-fit trays ensure even, effective results - right from your home.
Results may vary based on individual habits and preconditions.
"Leaves your teeth and mouth feeling fresher. Nice herbal minty flavour."
"Looks better, tastes better and gives you a better feeling in your mouth. "
"Sweden's premium oral health brand."
"Clever subscription. Good flavor. Bonus for sustainability. Keeps you wanting more!"
Products handpicked by their editor-in-chief for an exclusive gift guide.
Our Philosophy
Have it All:
Effective, Elegant, and Ethical Oral Health Solutions
Essential Whitening Toothpaste Duo Kit300 kr
Award-winning whitening toothpaste, developed by dentists.Whitens teeth by up to 3 shades in 2 weeks* while strengthening your oral health. Features a smooth Green Mint flavour ...
Essential Subscription Kit360 kr
Award-winning whitening toothpaste, developed by dentists.Whitens teeth by up to 3 shades in 2 weeks* while strengthening your oral health. Features a smooth Green Mint flavour ...
*When we measure shades, we always use the standardized VITA scale