Proven Results

Independent study on whitening, breath control and more.

SLS/SLES Free

Also no titanium dioxide, instead hydroxyapatite and other goodies.

Dentist Developed

Developed and recommended by Swedish dentists.


Leaves your teeth and mouth feeling fresher. Nice herbal minty flavour.

Looks better, tastes better and gives you a better feeling in your mouth.

Sweden's premium oral health brand.

Clever subscription. Good flavor. Bonus for sustainability. Keeps you wanting more!

15% off and FREE shipping on all subscription kits - Shop now

Before and Afters
video
Essential Whitening Toothpaste

Independent Clinical Study Results

  • One use: significant improvement
  • First week: >80% see whitening
  • Two weeks: up to three shades whiter. For some more.
  • One month: four shades whiter

  • Sensitivity: 0%. It reduced.
  • Breath: significantly better 8 hrs

When we measure shades, we always use the standardized VITA scale 

Our Philosophy

Your mouth is the gateway to your health. We create products rooted in science, that are good for you and the planet.


Words From Our Customers
Our Ingredients
Subscription Kits

Always 15% off and FREE shipping

Best Seller ~ Best Seller ~

Essential Subscription Kit360 kr

Products in this kit: 2 Essential Whitening Toothpaste Green Mint 75 ml + 1 Essential Toothbrush If you brush your teeth two times per day, we recommend a subscription every 3rd...

Essential Whitening Toothpaste Duo Kit300 kr

Products in this kit: 2 Essential Whitening Toothpaste Green Mint 75 ml If you brush your teeth two times per day, we recommend a subscription every 3rd month. If you brush your...

Essential Toothbrush Quad Kit160 kr

This kit contains: 4 Essential Toothbrushes If you brush your teeth two times per day, we recommend a subscription every 3rd month. If you brush your teeth more often, we recomm...

Essential Toothbrush Duo Kit100 kr

This kit contains: 2 Essential Toothbrushes If you brush your teeth two times per day, we recommend a subscription every 3rd month. If you brush your teeth more often, we recomm...