Premium oral care

Discover a superior toothpaste

Sustainable care

Vegan and environmentally friendly

Still washing your face with soap? No? Then stop treating your mouth like it's -99.


How are you treating your teeth?

How are you treating your teeth?

Want to enjoy life's pleasures of coffee cups and snack breaks, with a smile that lasts a lifetime?

BUILD, BRIGHTEN and BOOST.

BUILD

BUILD

STRESS, EATING & DRINKING
Cause enamel erosion, staining and gum recession

THE SOLUTION
Use a toothpaste with Hydroxyapatite and Fluoride daily

BRIGHTEN

BRIGHTEN

TRADITIONAL WHITENING
Harsh abrasives and peroxides damage teeth and gums

THE SOLUTION
Daily use of gentle whitening toothpaste with PAP and white charcoal

BOOST

BOOST

UNDERPERFORMING PRODUCTS
Conventional toothpastes contain cheap ingredients and don't add additional benefits

THE SOLUTION
Advanced formulations with ingredients proven to be effective (e.g. PAP, hydroxyapatite, zinc, hyaluronic acid, jojoba oil)

Popular products

Swedish Design and Quality

Oral care - why we care

Guarding against inflammation and infections that can affect your entire body, your mouth plays a crucial role in your overall well-being. An optimal oral care routine has the power to give you a brighter smile and even prevent diseases. That's why you should care too.