Proven Results

Independent study on whitening, breath control and more.

SLS/SLES Free

Also no titanium dioxide, instead hydroxyapatite and other good stuff.

Dentist Developed

Developed and recommended by Swedish dentists.

What Our Customers Say

Independent clinical study

Results

  • First week: >80% see whitening results
  • Four weeks: average of four shades whiter or more

  • Sensitivity: 0% (actually reduced)
  • Breath: significantly fresher for 8 hours

When we measure shades, we always use the standardized VITA scale 

Leaves your teeth and mouth feeling fresher. Nice herbal minty flavour.

Looks better, tastes better and gives you a better feeling in your mouth.

Clever subscription. Good flavor. Bonus for sustainability. Keeps you wanting more!

Sweden's premium oral health brand.


Popular products

Swedish Design and Quality

Oral care - why we care

Guarding against inflammation and infections that can affect your entire body, your mouth plays a crucial role in your overall well-being. An optimal oral care routine has the power to give you a brighter smile and even prevent diseases. That's why you should care too.