The Ingredients

Your mouth plays a crucial role in your overall health, and it's also a delicate and absorbent area. At Etinour, we partner with world-leading dentists to develop formulas that feature innovative ingredients, proven to be effective. We actively avoid any ingredients that could be harmful to you, animals, or the environment.

Our Heroes

Oral care is more than just brushing your teeth - it's about nourishing your mouth with the right ingredients. That's why we use carefully selected hero ingredients in our products, combining them to work in perfect harmony, delivering powerful yet gentle results. Whether you're looking to prevent  cavities, strengthen enamel, reduce sensitivity or brighten your smile, our formulas are designed to meet all your needs. Our ingredients are:

  • Recommended by dentists
  • Effective yet gentle
  • Vegan
  • Environmentally friendly
  • Ethically sourced
Close-up on ingredient PAP for whitening with blue tone
Close-up of remineralizing ingredient and mineral HAP, hydroxyapatite with grey colors
Toothpaste ingredient Jojoba oil and hyaluronic acid for hydration. Orange bubbles
Zoomed in on white crystal with black background for sodium fluoride illustration
Gentle polishing whitening ingredient White Charcoal swatch on grey background
Potassium nitrate anti sensitivity ingredient illustration with white cracks zoomed in f

Excluded ingredients

We believe in transparency and want to make sure you know what you're putting in your mouth and why. That's why we openly explain which ingredients we include and exclude from our formulas. We follow EU guidelines and knowledge from oral care experts to advice these decisions. There are countless ingredients that could be problematic, so we focus on highlighting the most common ones found in other oral care products.

All ingredients