Privacy Policy

In this privacy policy we also have our cookie policy (in the bottom)


Etinour AB, corporate identity number 559396-3555 (Hereafter after "Etinour," we "," us "or" our / our / ours ") processes your personal data when you visit and use the services available on We strive for transparency in our handling of visitors 'and customers' personal data and have therefore adopted this privacy policy. Below you will find information about the types of personal data we process, why we do it, what we use it for and how we may share the data with us. Etinour is responsible for personal data in all processing of your personal data.


We will use your personal information for the purpose, and on the legal grounds set out below. Furthermore, we only use your personal data during the period specified under "Storage period"; after this period, your personal data will be deleted.

Purchase and account

Purpose: Handle orders, purchases and accounts.

Personal data: Name, email address, delivery address, billing address, payment method, and subscription and order information (products ordered, subscription frequency, order number etc.).

Legal basis: The treatment is required for us to be able to fulfill our agreement with you (ie the terms & conditions), as well as by law (bokföringslagen).

Storage period: We process your personal data during the validity of our agreement, and then delete your personal data. The storage period also applies to purchases that could not be completed due to some money in your account. For our statutory obligation to save data for accounting purposes, we will save your personal data for 7 years.

Customer service

Purpose: Provide customer service.

Personal data: Your name, e-mail address and other contact information, order details, amount of purchase, purchase history, place of purchase, invoice, payment method, our correspondence with you, technical information about devices and operating systems used. At your initiative, we may also process personal information such as ID, bank account information, workplace, telephone number, health information (such as allergic reactions or other information you provide us with), photos attached by you or social status, if you mention it in our dialogue.

Legal basis: If we perform this service due to our agreement with you, we consider the processing of your personal data necessary to fulfill the agreement with you. In other cases, we consider the processing of your personal data in the above context to be based on our legitimate interest in providing you with the best possible customer service.

Storage period: The data is stored during the time you have an active agreement (subscription) with us, as well as 3 years after the agreement has been cancelled.

Newsletters and personalized communication and marketing

Purpose: Newsletters and personalized communication and marketing via e-mail and SMS

Personal data: Name, delivery address, billing address, email address, phone number, demographics (e.g., age), subscription and order information (products ordered, subscription frequency, order number etc.), and data from cookies (for example which products you have clicked on).

Legal basis: Legitimate interest.

Storage period: The data is stored during the time you have an active agreement (subscription) with us, as well as 3 years after the agreement has been cancelled.

Business development

Purpose: Develop, improve, and analyze our business, processes, and services.

Personal data: Name, email address, delivery address, billing address, payment method, subscription and order information (products ordered, subscription frequency, order history etc.), IP address, user-generated information from cookies (eg clicks, pages viewed, pages visited, time spent, products displayed and clicked on, orders, average value of orders), geographical location (country only), correspondence and feedback regarding our products and services, technical information (e.g. language, IP address, device type, website setting, time zone, operating system, platform information about how you have interacted with us, i.e. how you have used our services, response time, page errors, how to access and how you leave the website etc.

Legal basis: Legitimate interest. The processing is based on the consent you give us when you accept our performance cookies. See more information under "Cookies".

Storage period: The data is stored during the time you have an active agreement (subscription) with us, as well as 3 years after the agreement has been cancelled.

Customer reviews

Purpose: Collect product reviews.

Personal data: Name, subscription and order information (order history etc.), and your review.

Legal basis: Consent.

Storage period: The data is stored until you actively ask to remove your product review, or at the longest for 10 years.


Only the persons who need to process the personal data for the purposes mentioned above have access to your personal data. We may also need to allow our suppliers to access your personal data when they perform services on our behalf, primarily when they provide support and maintenance of IT systems, storage services and marketing. All data transmission outside the EU / EEA takes place in accordance with data protection legislation. Our international transfers of personal data (including transfers to our group companies and suppliers outside the EU / EEA) are based on the European Commission's standard contractual clauses. The standard contract clauses can be found here.

We also share your personal information with other personal data controllers. Such data controllers may be authorities (police, tax authorities or other authorities), if we are obliged to share the data by law or in case of suspicion of crime, and shipping companies so that they can handle and deliver your order. When personal data is shared with other personal data controllers, they are responsible for the processing of personal data, and we refer to them for questions or more information about how they handle personal data.


You are the one in control of your Personal data and we always strive to ensure that you can exercise your rights as efficiently and smoothly as possible.

Access: You always have the right to receive information about the Processing of data that concerns you. We only provide information if we have been able to verify that it is you that is requesting the information.

Rectification: If you find that the Personal Data we process about you is incorrect, let us know and we will fix it!

Deletion: You can request that the information concerning you be deleted at any time. There are few exceptions to the right to deletion, such as whether it should be retained because we must fulfill a legal obligation (for example, according to the Accounting Act).

Right to object: to certain processing activities performed by us that are related to your personal data, such as our processing of your personal data based on our legitimate interest. The right to object also applies to the processing of your personal data for direct marketing purposes.

Right to restrict processing: You may in certain circumstances request that the processing of your personal data be restricted. Please note that this right is not unconditional. Therefore, an attempt to invoke the right may not lead to any action on our part.

Right to data portability: You have the right to receive your personal data (or to have your personal data directly transferred to another personal data controller) in a structured, commonly used and machine-readable format.

Finally, you also have the right to lodge a complaint with the supervisory authority in Sweden, which is currently the Privacy Protection Authority.


As part of our efforts to provide personalized services on our website, we use cookies to store and occasionally track information about you. A cookie is a small data file that is sent to your browser from a web server and stored on your hard drive, and which makes it easier to access the same page the next time you visit it. A cookie is sent, for example, when you register for downloading products or information on our website. If you do not want your personal information to be stored in cookies, you can configure the browser so that it notifies you when a cookie is received. In this way, you can decide each time whether you want to approve the use of cookies or not. However, it may be necessary to use cookies to provide certain functions, and if you choose to refuse cookies, the functions on the website may be limited. Your browser should contain precise instructions that explain how to control the acceptance of cookies.


We use appropriate technical and organizational security measures to protect your personal data against loss and as protection against access by unauthorized persons. Appropriate security measures we have taken include the introduction of secure private connections, traceability, disaster recovery and access restrictions. We regularly review our security principles and routines to ensure that our systems are kept protected and secure.


We may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.


If you have questions regarding our handling of your personal data or our use of cookies, or if you wish to invoke any of your rights in accordance with applicable privacy legislation, you are welcome to contact us at