Essential Subscription Kit
Award-winning whitening toothpaste, developed by dentists.
Whitens teeth by up to 3 shades in 2 weeks* while strengthening your oral health. Features a smooth Green Mint flavour and 1450 ppm sodium fluoride – the standard recommended by Swedish dentists. 75 ml. *Individual results may vary.
Products in this kit: 2 Essential Whitening Toothpaste + 1 Essential Toothbrush
- Whiter teeth
- Stronger enamel
- Fresher breath
- Hydrated mouth
- Reduced plaque and cavities
- Less sensitive gums and teeth
If you brush your teeth two times per day, we recommend a subscription every 3rd month.
If you brush your teeth more often, we recommend every 2nd or every month.
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Apply the toothpaste to a soft bristle toothbrush, brush your teeth for at least two minutes and spit (do not swallow). Do not rinse. Use the amount that fits on a manual toothbrush head, if you're using a smaller brush head, apply the toothpaste twice during two minutes to obtain full effect.
Use twice daily or as recommended by a dentist to ensure product benefits. This product is formulated for adults and children over 10 years. It is safe to use for pregnant and breastfeeding women.
Since our formula has a low RDA (relative dentin abrasion), it is safe to use with both manual and electric toothbrushes.
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Read more about our ingredients here
Our Essential Whitening Toothpaste is free of:
- Alcohol
- SLS / SLES
- Parabens
- Palm oil
- Harsh abrasives
- Hydrogen peroxide or
carbamide peroxide - Titanium dioxide
- Non-functional colorants
- Triclosan
- Microplastics
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Read more about our ingredients here.
Aqua, Hydrated Silica, Xanthan gum, Potassium nitrate, Phthalimido peroxy-caproic acid, Charcoal Powder, Sorbitol, Glycerin, Sodium C12-18 Alkyl Sulfate, Hydroxyapatite, Mentha Arvensis Leaf Oil, Sodium Saccharin, Menthol, Sodium benzoate, Sodium fluoride, Citric acid, Calcium peroxide, Erythritol, Simmondsia Chinensis Seed Oil, Zinc acetate, Calcium hydroxide, Dicalcium Phosphate, Ascorbic acid, Sodium Hyaluronate, Limonene

The Results
- First week: >80% see whitening results
- Four weeks: average of four shades whiter or more*
- Sensitivity: 0% (actually reduced)
- Breath: significantly fresher for 8 hours
* Based on the standardized VITA scale. Results vary based on individual habits and preconditions.