Gently Whitens
Helps reduce discolouration for a naturally brighter smile.
Essential Start Kit
538 kr
634 kr
Save
15%
The ultimate starter kit for a healthier, fresher mouth. Featuring our award-winning whitening toothpaste and curated essentials for an effortless upgrade to your oral care routine. Choose between Black or Silver for your tongue scraper. Includes:
- Essential Whitening Toothpaste, Green Mint 70 ml
- Essential Toothbrush
- Eternal Tongue Scraper (choose Black or Silver)
- Essential Floss Picks (50 pcs)
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Essential Holder (Grey)
• Gently whitens and helps reduce discolouration
• Strengthens and remineralises enamel
• Helps reduce tooth sensitivity
• Protects against cavities with 1450 ppm fluoride
• Leaves your mouth feeling clean and fresh
• Low-abrasive formula for everyday use
Brush twice daily for two minutes using a pea-sized amount. Suitable for use with both manual and electric toothbrushes.
For best whitening results, use consistently as part of your everyday oral-care routine.
A carefully considered formula combining whitening ingredients with everyday oral-care actives including PAP, hydroxyapatite, potassium nitrate, zinc acetate, hyaluronic acid, jojoba oil and 1450 ppm fluoride. Read more about our ingredients here.
Full ingredient list:
Aqua, Hydrated Silica, Xanthan Gum, Potassium Nitrate, Charcoal Powder, Sorbitol, Aroma, Calcium Hydroxyapatite, Glycerin, Sodium C12-18 Alkyl Sulfate, Phthalimidoperoxycaproic Acid, Menthol, Mentha Arvensis Leaf Oil, Sodium Saccharin, Sodium Fluoride, Sodium Benzoate, Citric Acid, Calcium Peroxide, Zinc Acetate, Erythritol, Simmondsia Chinensis Seed Oil, Ascorbic Acid, Calcium Hydroxide, Dicalcium Phosphate, Sodium Hyaluronate, Monosodium Citrate, C12-15 Pareth-5, Limonene, Carvone, Pinene.
SLS & SLES · Hydrogen peroxide · Carbamide peroxide · Titanium dioxide · Triclosan · Microplastics · Parabens · Palm oil · Alcohol · Non-functional colourants
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EXPLORE SUBSCRIPTIONS.
As seen in
MORE THAN WHITENING
Everyday care.
Visible results.
Our formula does more than whiten – it’s made to strengthen, protect and care for your whole mouth.
Strengthens Enamel
Fluoride and hydroxyapatite support strong, resilient enamel.
Made for Sensitive Teeth
Helps reduce sensitivity for a more comfortable brushing experience.
Freshens Breath
Our curated flavour Green Mint leaves your mouth feeling clean and fresh.
New & Improved
PAP
Innovative and gentle whitening
Hydroxyapatite
Strengthens and protects enamel
Potassium Nitrate
Helps reduce sensitivity
BETTER BY DESIGN
Made Better, Down to the Details.
We spent months refining every detail around a toothpaste our customers already loved - from the tube and texture to the taste and squeeze.
Less plastic. Designed to be recycled again.
A smaller opening and thicker consistency for a better squeeze.
Fresh, balanced and natural Green Mint flavour.
INDEPENDENT CLINICAL STUDY
The Results
Visible whitening results, studied over four weeks of everyday use.
>80%
Saw whitening results after the first week
3 shades
Whiter on average after four weeks*
0%
Reported sensitivity
8 hours
Significantly fresher breath
*Individual results may vary. Based on the standardized VITA shade scale.
BEFORE
AFTER
What Our Customers Say
I love it
This is one of those products that you don’t think will make a big difference, but it actually does. My teeth feel clean for much longer after brushing, and the mint is fresh without being too strong. I like that it feels gentle, especially compared to other whitening toothpastes I’ve tried before. After a couple of weeks, I noticed a subtle difference in brightness as well.
Lana A.
Verified customer
Cool toothpaste
Really like this toothpaste. Leaves my teeth feeling clean for longer and has a fresh but not too strong taste. Gentle on my sensitive teeth for daily usage. Don't need much of it when brushing, so the product lasts longer.
Emma
Verified customer
Love it!
My teeth look brighter, my mouth feels fresh, and there’s zero harsh aftertaste. I’m officially done with drugstore whitening toothpaste. Especially love how the design looks in my bathroom.
M.F.
Verified customer
Frequently Asked Questions
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Yes. Essential Whitening Toothpaste combines PAP, a peroxide-free whitening ingredient, with carefully selected ingredients to help reduce discolouration and brighten your smile.
In our independent clinical study, more than 80% saw whitening results within the first week, with teeth appearing three shades whiter on average after four weeks.
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Yes. Essential Whitening Toothpaste is developed for everyday use, morning and evening. It combines gentle whitening with ingredients that help strengthen and protect your teeth over time.
Use it just like your regular toothpaste, with either a manual or electric toothbrush.
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Some whitening toothpastes rely heavily on abrasive ingredients to polish away surface stains. Essential Whitening Toothpaste is formulated with a low level of abrasivity and uses PAP, a peroxide-free whitening ingredient, as part of its whitening system.
The formula also contains fluoride and hydroxyapatite, a mineral similar to the mineral naturally found in tooth enamel. Together, these ingredients help strengthen and remineralise enamel over time. Strong, smooth enamel is not only important for long-term oral health, it can also make the tooth surface less prone to accumulating new surface stains.
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Yes. The formula contains potassium nitrate, an ingredient commonly used in toothpastes for sensitive teeth, alongside fluoride and hydroxyapatite to help strengthen and protect enamel.
It is designed to whiten gently for everyday use. In our independent clinical study, no increase in sensitivity was reported during four weeks of use.
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Results vary depending on your starting shade, diet and everyday habits. In our independent clinical study, more than 80% saw whitening results within the first week.
After four weeks of everyday use, teeth were three shades whiter on average.
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Developed by Swedish dentists, Essential Whitening Toothpaste takes a more complete approach to whitening.
It combines PAP for peroxide-free whitening with fluoride, hydroxyapatite, potassium nitrate and other carefully selected ingredients to help strengthen enamel, reduce sensitivity and protect your everyday oral health.
Because a brighter smile shouldn't come at the expense of healthier teeth.
