Eira
Inspired by Eir, the Old Norse goddess of healing. A name rooted in care, protection and restoration.
Crafted in Aluminium
Designed to Perform. Built to Last.
A New Generation of Oral Care
THE SCIENCE
Developed by Dentists - Backed by Science.
Our products are formulated with innovative, science-backed ingredients that deliver real results.
ESSENTIAL WHITENING & REMINERALIZING KIT
The Results
- Whitens teeth up to 8 shades in 10 days
- Strengthens enamel and reduces sensitivity
- Gradual results with controlled process
Everything Start Kit1 303 kr1 533 kr
This all-in-one starter kit combines our Essential Whitening & Remineralizing Kit with everyday must-haves — designed to brighten, strengthen, and elevate your oral care routine from day one.
Essential Start Kit538 kr634 kr
Not sure where to begin? Start here. Featuring our award-winning whitening toothpaste and carefully selected essentials for a fresher, healthier smile.
Essential Whitening & Remineralizing Kit899 kr
Get visibly whiter teeth at home with ten full peroxide-free treatments.
The gentle formula lifts both surface stains and deeper discoloration, while the remineralizing serum helps protect enamel, prevent new stains, and reduce sensitivity.
"Effective, gentle, and impressively stylish."
"Leaves your teeth and mouth feeling fresher. Nice herbal minty flavour. "
"Looks better, tastes better and gives you a better feeling in your mouth."
An editor in chief's handpicked exclusive gifts for him and her.
"Sweden's premium oral health brand."
"Clever subscription. Good flavor. Bonus for sustainability. Keeps you wanting more!"
"Enjoy the green revolution in your bathroom."
Essential Whitening & Remineralizing Kit
What Our Customers Say
Enhancing my oral care routine - highly recommend
Etinour's products are such a joy to use, it makes me look forward to my oral care routine.The toothpaste is very effective and leaves my mouth feeling fresh and clean for hours after brushing my teeth.
Helped me with mouth blisters and made my teeth whiter
I’ve struggled with mouth blisters that keep coming back for a long time, but since I started using this toothpaste, they've gradually disappeared. I highly recommend this toothpaste!
Verified customer
Nice design and good function
The holder looks good in my bathroom. It is a good feeling to know that my toothbrush has a "place-to-go", which is also more hygienic.
L.V.D.G
Beautiful design with delicious content!
Already after the first time, You Can feel the difference. The teeth Seem shiny and whiter!
Linda Petersen
FOUNDER STORY
Our Journey to Better Smiles
“I created Etinour to make oral health something you actually enjoy - like a skincare ritual.
I wanted products that I could trust, made with science-backed ingredients that make teeth whiter, stronger, and healthier over time.
It’s about helping people feel confident and cared for, with products that support lasting wellness.”
- Agnes, founder
Save With Our Subscription Kits
Free shipping and 15% off with our subscription kits
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Essential Subscription Kit
Essential Whitening Toothpaste Duo Kit
Essential Toothbrush Quad Kit
Essential Toothbrush Duo Kit