Essential Whitening & Remineralizing Kit
Whiten your teeth at home with 10 gentle, peroxide-free treatments. The formula targets both surface stains and deeper discoloration, while the remineralizing serum protects enamel and reduces sensitivity. Custom-fit trays ensure even, effective results - right from your home.
- Whitens teeth up to 8 shades in 10 days
- Strengthens enamel & reduces sensitivity
- Gentle, peroxide-free formula
- Convenient at-home use
- Custom-fit mouth trays – no light needed
- Dentist-developed & made in Sweden
Results may vary based on individual habits and preconditions.
- 1 Essential Whitening Gel 10ml
- 1 Essential Remineralizing Serum 2 ml
- 2 Shapeable Mouth Trays
- 1 Manual
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1. Shape the mouth trays by softening them in hot water and molding them to fit your teeth.
2. Apply a thin layer of Essential Whitening Gel to the trays and wear them for 30–40 minutes. Afterwards, rinse and brush your teeth with water.
3. Apply the Essential Remineralizing Serum directly to your teeth for stronger enamel and longer-lasting results. Do not rinse.
4. Repeat the treatment daily for 10 consecutive days for optimal whitening.
Before you begin, please read the full instructions in the enclosed manual for best results and safety. -
- Results vary depending on staining, genetics, and lifestyle.
- Ensure your teeth are clean and free of tartar, cavities, or other mouth issues by visiting your dentist before starting treatment.
- Avoid strongly pigmented foods such as juice, tea, coffee, and tomato sauce for at least four hours after the treatment, but ideally as much as possible throughout the treatment period.
- We recommend completing the treatment every day in succession until the entire course is finished.
- Use Etinour’s Essential Whitening Toothpaste daily for long-lasting results.
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• No whitening is permanent, as staining gradually occurs over time. With peroxide-free products, you can repeat the treatment more often to maintain your results.
• Veneers, fillings, and other dental work will not be whitened.
• Do not use the product if you wear braces, are allergic to any of the active ingredients, or have any issues in your mouth such as inflamed gums or cavities.• If you are pregnant or breastfeeding, consult your doctor before starting the treatment.
• Not for use by individuals under 18 years old.
• In case of abnormal ingestion, contact A&E immediately and provide the contents. Keep out of sight and reach of children and animals. Do not swallow. Contains sodium monofluorophosphate (900 ppm F⁻). -
Read more about our ingredients here.
Essential Whitening Gel:
Glycerin, Propylene Glycol, Aqua, Phthalimidoperoxycaproic acid, Sodium Acryloyldimethyltaurate/VP Crosspolymer, Trisodium Citrate, Aroma, Sodium Saccharin, Monosodium Citrate, Xanthan Gum, Menthol, Mentha Viridis Leaf Oil, C12-15 Pareth-5, Potassium Hydroxide, Hydroxyapatite, Piroctone Olamine, Limonene, Carvone
Essential Remineralizing Serum:
Aqua, Glycerin, Sorbitol, Potassium Nitrate, Calcium Hydroxyapatite, Aloe Barbadensis Leaf Juice, Cocos Nucifera Oil, Sodium Coco-Sulfate, Carbomer, Tetrasodium Pyrophosphate, Sodium monofluorophosphate*, Silica, Sodium Benzoate, CI 42090, Petrolatum, Sodium Saccharin, Xanthan Gum, Mentha Piperita Oil, Mentha Spicata Herb Oil, Tocopheryl Acetate, Citric Acid, Potassium sorbate, Menthol, Limonene, Carvone, Beta-Caryophyllene, Pinene, Terpineol
*900 ppm F⁻
What Our Customers Say

Why Choose Us?
We created what we couldn’t find. Whitening that works – without damage, sensitivity or gimmicks.
Frequently Asked Questions
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The whitening gel features PAP (Phthalimidoperoxycaproic Acid) as a key whitening ingredient — a clinically studied compound that effectively breaks down stains through an oxidation process. Unlike hydrogen peroxide, PAP whitens without releasing free radicals, making it gentler on both enamel and soft tissues.
The formula also contains hydroxyapatite, which binds to enamel to help rebuild and strengthen its surface during the treatment, enhancing both shine and long-term stain resistance.
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Most users notice visibly brighter teeth after just 1–3 uses, but timing depends on the current shade of your teeth, the level of staining, and individual factors like genetics, prior whitening history, and lifestyle (e.g., coffee, tea, red wine).
For best results, complete the entire treatment of ten days. -
No, the formula is specifically designed to avoid damage and sensitivity to both enamel and gums.
Unlike peroxide-based whitening, PAP does not penetrate to the pulp or nerve tissue and is less likely to trigger inflammatory responses
The kit also includes a remineralizing serum with ingredients like hydroxyapatite and potassium nitrate to help reinforce enamel and reduce sensitivity.
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Whitening results will typically between 2-6 months depending on your oral hygiene, diet, and natural tooth characteristics.
No whitening is permanent - but regular brushing, avoiding staining foods and drinks, and using our Essential Whitening Toothpaste can help prolong the results and maintain a healthy, bright smile.
With peroxide-free products, you can repeat the treatment more often to maintain your results. -
The serum is a key step in our kit – it’s packed with hydroxyapatite, calcium ions, fluoride, and potassium nitrate to restore and strengthen your enamel after whitening.
It helps soothe sensitivity, protect against erosion, and replenish minerals that are essential for healthy, radiant teeth.
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Dentist-performed treatments often use high concentrations of hydrogen or carbamide peroxide for rapid whitening, which can cause enamel dehydration and sensitivity.
Our peroxide-free formula offers a gentler alternative that works gradually while strengthening enamel at the same time.
It’s ideal for consistent, at-home use without the risks associated with peroxide-based treatments.
Get Started!
1. SHAPE
Heat the trays in hot water and mold them to your smile.
2. WHITEN
Apply our peroxide-free PAP gel daily for 30–40 minutes.
3. REMINERALIZE
Finish with our serum packed with hydroxyapatite, fluoride, and potassium nitrate to strengthen and protect.
Read the manual before starting treatment.